Las Vegas, NV — At present we’re sitting in the Oscar Mayer Wienermobile inside the Rio Hotel and Casino in Las Vegas for the WOMMA (Word of Mouth Marketing Association) Summit. It’s the end of the second day and I can’t believe all of the franktastic people we’ve met so far.
We began the convention by picking up an un-expecting David Armano from the airport. He emerged from the terminal looking equally confused and excited as the Wienermobile, pulling towards him singing the jingle, began to project over the PA “David, welcome to Las Vegas, your transportation has arrived. Please step around to the left.”
Once David was all settled in shotbun, we got a lesson in social marketing as he whipped out his computer and began a live broadcast from the front seat. I always love watching someone’s first ride in the Wienermobile. David’s first ride was exceptional, he discovered the PA and got to not only smile and wave, but verbally interact with innocent bystanders on the Vegas strip.
After getting David, my boss and several others safely transported to the hotel, we pulled the Wienermobile inside the convention room, a parking spot unlike any other I’ve had thus far. The next morning we got up early to hear the keynote speaker, Tony Hsieh, the CEO of Zappos speak to the conference. John Bell, the head of WOMMA had the great idea to begin to conference speaking “as” the Wienermobile from the inside. Since Tony was also to emerge from the Wienermobile, I was lucky enough to hang out with him before his speech, and tell him about the best features of the interior. John was such a fan of his first experience inside, he used the Wienermobile as a meeting room throughout the conference; I think it was because it fostered buns of fun and creativity.